RichView - Logo for B2B SaaS Company
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This customer received 165 logo designs from 80 designers. They chose this logo design from Grafactory as the winning design.
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Logo Design Brief
We're a B2B Start upfocusing on clients in the finance industry - for details, see attached PitchDeck.
Business Summary:
RichView is a **No-Code,** **WYSIWIG** report writing software that enables analysts to create easy-to-navigate, interactive and stunning **web-based** reports.
Every day, Market Experts and Researchers write reports that provide invaluable insight to decision makers, yet they still do it in form a of a static PDF.
With static PDFs, report readers are stuck searching the right section. Once they find it, they are stuck decoding the charts and tables (what is the blue line, units, axis?). Lastly, PDFs look horrible.
In RichView, report creators can write their texts, put together and annotate charts and tables, and add a layer of interactivity. They share the report with named users as a link.
Reports created in RichView are easy to navigate through smart links, digestible through interactivity (tool-tips, explanations, filters, links) and beautiful on every device through responsive design. RichView also monitors reports’ use and prevents unauthorized access.
Specifics about design:
- we like simple and elegant designs in general, abstract, 2D, not too crazy on 3D effects and shading.
- we're selling trust, we need to look trust worthy
- we're in serious business, we can be playful, but we need to represent high quality of service
- we're data story telling company, data and stories are part of what we do
- main colors are 1B6CAC, black, highlight color 8CFBDE
- we like three ideas - 1. luxury brand black text, 2. blocks of content, 3. pronounced letter R
- we like the design of our PitchDeck, can also be a good source of inspiration
represented by squares, pronounced R design - see attached SVGs
Any of there three, combination or none can get chosen in the end.
Industry/Entity Type
Finance, Data Analytics
Logo Text
RichView
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Century Gothic or similiar
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Nothing, feel free
Nice to have
- - we like three ideas - 1. luxury brand black text, 2. blocks of content, 3. pronounced letter R
Should not have
- Complex 3D Designs