I5 Conscious Leadership - Logo
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This customer received 116 logo designs from 46 designers. They chose this logo design from CoreyMorgan as the winning design.
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Logo Design Brief
I need a logo for a newly founded company, "I5 Conscious Leadership". (Note that the "I" is capitalized and the "5" is superscript.) The purpose of the company is to educate business and organizational leaders on how to be a Conscious Leader, using a mode we have developed called I5. it is based on developing the five core pillars of a conscious leader: Intention, Identity, Integrity, Insight and Inspiration. By doing this, leaders create greater employee engagement, which helps their organizations become more successful.
I have attached an initial logo we crated, but we are not happy with it. We are using it temporarily until we have a new, improved logo design.
We have initial brand colors selected, and those are attached as well. If you think we should change any of the brand colors, we are open to suggestions. We like the combination/contrast of blue & orange, but it does not have to be exactly those shades we have used.
Some possible thoughts: Because the I5 pillars happen within someone's consciousness, our initial logo put the I5 within a person's head. We like that idea, but not how it was executed. Do not be limited by that concept, but did want to share it. We have also thought about using an eye in the logo (or the idea of eyes) as a play on I/eye.
Target Market(s)
Business Leaders
Industry/Entity Type
Professional Services/Consulting
Logo Text
I5 Conscious Leadership
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- We are open to using 2 different fonts for contrast. For example a sans serif and a modern script. But this is not necessary, just letting you know we are open to it.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We want a modern, contemporary look, not something traditional.