• US$190

• 57 designs

• 25 designers

---

T-shirt Design Brief

We are a high-end cocktail bar that specialized in authored cocktails, live jazz, we have a bookstore attached to the bar, and offer clients an upscale and cozy environment to relax and enjoy their evening. The bar BACKROOM is located in the heart of Palermo, Buenos Aires in Argentina. We offer a warm ambiance, stellar customer service, where the clients feel well taken care of. The design of the bar is somewhat of a Manhattan feel, with exposed brick wall, adobe walls, flickering lantern lights, and lots of candles. The music is all funk / soul / r&b, and we also feature live jazz bands every day of the week.

We are looking to create t-shirt designs that relay the upscale and classy vibe of the brand, but be interesting enough that it garners attention and warrants people to want to wear the shirt without feeling like they are an advertisement. Thinking Elegant / Minimalistic / Classy / maybe even Edgy.

The shirts could be designed for staff, as well as customers who would be interested in supporting our brand.

The color schemes for the shirts would either be black background, or our signature "Mount Etna" - a color by Sherwin Williams. The print would be in a grey or white color, but we are open to whatever ideas that come to mind! Maybe designs of cocktail glasses, or something tying the shirt design to the cocktail bar concept. Attached I am including logos of the brand which include our signature B with a little reverse arrow, the full logo, as well as a shortened "BACK".\

For more reference on aesthetic, design, and the general feel of our bar, you can see hundreds of photos and videos directly at www.instagram.com/backroom.bar

Target Market(s)

generally, 70% of the clients are female, but the shirts should have a unisex appeal to them. target demographic is 24 - 45 years old

Industry/Entity Type

bar industry, cocktail restaurant

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• one of the logos somewhere on the design

Should not have

• additional words or phrases

---

Files

Download all files - 0.4 MB