• US$350

• 128 designs

• 35 designers

---

Logo Design Brief

We need a logo design for new company called UpThinker. We provide online integrative health and wellness coaching to individuals to reduce stress, enhance well-being, and create more joy/happiness based on neuroscience. We are a mindset training company based on evidence-based approaches and do online coaching and in-person workshops for individuals and corporations. We would like to see designs that are bold and crisp using the color yellow for sure (yellow for a bright path forward). We are hoping to see designs that are yellow, black and white. Adding some green may be ok too. The final design could incorporate a brain, head profile, head with brain, lightbulb, or sun, or all of them in one. There could be an arrow as well. Perhaps the i in "Think" could have a little arrow pointing up, or the U in Up, could have an arrow pointing up. We would like the icon to be positioned either to the left of the word UpThinker, on top of it + centered, or above & below the name. Not sure what is best. Bold and crisp please. We do not want the whole body in the logo and we do not want a "meditation/namaste" type of feel. The final design should communicate hope, the path forward, a plan, creativity, positivity, open-mindedness, intellect, and personal growth.

We do not want our business name in all caps - please spell as UpThinker.

We attached some photo ideas. We don't 100% love any of them, but maybe they could be re-worked and would look better with our business name.

Thank you so much and I cannot wait to see what you come up with!

Target Market(s)

Business professionals (leaders), males and females between 25-65 years old experiencing burnout/emotional exhaustion

Industry/Entity Type

Integrative health and wellness coaching

Logo Text

UpThinker

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• An icon, bold and crisp look - yellow, Not all caps - please word it as UpThinker

Nice to have

• An icon of a head profile showing the “mind” (but not an actual brain), lightbulb, or sun, or all of them in one - yellow, black and white and grey if needed

Should not have

• Not a "namaste" feel

---

Files

Download all files - 8.6 MB