• US$300

• 430 designs

• 146 designers

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Logo Design Brief

We need a logo design for a national company called 'DreamLease'. We are a financial service that offers a bespoke, white glove vehicle leasing service to high net worth individuals for exotic and sports cars such Porsche, Ferrari, Lamborghini, and McLaren. DreamLease provides a high level of customer service to help our clients procure their dream cars with hand crafted financial solutions to acquire their vehicles. 
We would like a new bold, crisp, modern, and sexy DreamLease logo design which communicates in a subtle & creative way that we are in the exotic car service business without putting a big speedometer or steering wheel in the design. We would like the logo to be nice and crisp in black & white or greyscale but are open to subtle hints of Red (Code #D30000) as well. We're open to all creative ideas but think that the words DREAMLEASE with a curvy road sweeping through the logo could be a nice direction but we are open to all design creativity. Our slogan is "Drive the Dream". We want our Clients to live the automotive lifestyle and to drive their cars to luxury designations, drive them to car events, and really eat, sleep, and breathe the exotic car lifestyle. 

The attached images are of our CURRENT logo renders but they are all missing a unique X-factor of a true "DYNAMIC LOGO" that looks custom but we like overall aesthetic otherwise. What we mean by Dynamic logo is having it really look like it was designed by hand and not taking monogram lettering and putting our name next to it. Our company name is one word 'DreamLease' with capital D & L but we are open to seeing the logo in all Capital lettering as one word or with DREAM above LEASE as well.

Target Market(s)

Males Age25-65, $200K+ annual income, exotic car owners, high caliber lifestyle

Industry/Entity Type

Automotive, Finance, vehicle leasing, exotic car, sportscar, luxury

Logo Text

DREAMLEASE

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Logo styles of interest

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Font styles to use

Other font styles liked:

• We use bank gotchic font when we do flyers. Open to any modern fonts

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Lettering in all caps

Nice to have

• Consider DREAMLEASE with a silhouette of road curving around or through the lettering as a design idea

Should not have

• Pictures of cars, speedometers, clouds, or any cheesy images

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Files

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