Urban Planning and design logo for small consulting firm

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This customer received 192 logo designs from 95 designers. They chose this logo design from Spark Design as the winning design.
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Logo Design Brief
I need a business/branding logo. We are a small consulting firm for urban planning and development projects. We hold Sustainability, equity and collaboration as our core principles in our projects. We enjoy the simplicity and colour of the attached sample as it represents not only a compass pointing north but also showing the way and remaining true. We also like it because urban planning requires a lot of mapping and it's an easy way to incorporate our brand directly on the maps submitted to clients.
Industry/Entity Type
Urban Planning, Real Estate and Development
Logo Text
1st Principles Planning
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.