• A$250

• 84 designs

• 39 designers

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Logo Design Brief

I need a design for my company's logo/emblem. The company name is "Barra" and in Scots Gaelic, "barra" (pronounced 'bah-ruh') translates to "summit" or "peak." In the context of this whisky business, the word "barra" can represent the pinnacle of quality, craftsmanship, and flavor in whisky production. It can evoke the idea of reaching the highest point in the art of whisky-making, a metaphor for achieving excellence and offering the finest whisky experiences to your customers. The brand will represent the platform used for individuals to buy shares of a cask of whiskey which has various options for exiting the investment: selling shares, bottling the whiskey, and selling, etc.

Right now the opportunity to buy a cask is individual, you can get a group of friends and spend $10,000 to $500,000, but Gaol will do the work for you by offering anyone the opportunity to invest without the need to raise money.

Gaol is meant to represent not just the company by myself as well. A former Navy submariner who's traveled the world and brought people together to enjoy coffee and scotch over a conversation. I want this logo to be warm and welcoming, give a sense of freedom and adventure, and the opportunity to pave one's own path. The design should not feature an alcoholic beverage or container.

After much consideration: Gaol has become Barra.

Target Market(s)

Individuals felt left out of alternative investments, newcomers to stock investing looking to diversify their investments, late 20's to early 30s who love good times and adventure and want to break away from social norms.

Industry/Entity Type

Investments, collection / trade platform, alcohol, art

Logo Text

Barra

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.