Aspen Glen Country Club logo
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This customer received 79 logo designs from 45 designers. They chose this logo design from RaKu 2 as the winning design.
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                            We are renovating a country club and elevating it in the market. With this project, I would like to have a new logo launch to refresh the brand as well. The current logo can be found here https://www.invitedclubs.com/clubs/aspen-glen-club 
For the new logo, I want to pull out elements that make the club special. This is one of the only golf courses around that have the river running through the course.  It also looks at Mount Sopris which is stunning while playing. these two elements are what the golfers love the most and what the community thinks of the  course. Other things that make this club unique is there is an eagles nest on the course and also there is are bears that live close by and can be seen often around the club and community. 
The logo typeface should feel rugged as this club is in the rockies. Think inspo on the font from brands like Levis and Filson
We would have some type of icon and the words Aspen Glen Club we would use.  The icon would be used in apparel so needs to translate well for that too.
                        
Target Market(s)
golfers
Industry/Entity Type
hospitality
Logo Text
Aspen Glen Club
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- rugged mountain like font
 
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- some element that makes the club special ... good on retail
 
Should not have
- no shield, no golf clubs