Luxury passenger transport: Experience the difference

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Business Card Design Brief

Design a Luxury Business Card for Melco's Premium Transportation Services

Task Description:

1. Background: Melco is a top-tier service focusing on transporting passengers in luxury vehicles. We cater to an upscale clientele and emphasize convenience, aesthetic appeal, and punctuality.
2. Objective: To design a business card that radiates the elite and luxury nature of our services. Upon a glance, the card should convey prestige and exclusivity.
3 . Specifications:
Dimensions: Standard business card
Orientation: Open to both horizontal and vertical designs.
Colors: Preferably black and gold, but open to other luxurious color schemes.
Content:
Company logo (Melco)
Card holder's name
Contact number
Email address
Company website
4 . Design Elements Desired:
A sophisticated design emphasizing the luxury aspect.
Use of embossing or metallic finishes to enhance the luxury feel.
A clean layout that's easy to read yet intricate.
5 . Notes:
The design should be versatile enough to be used by various employees.
Avoid clutter on the card; it should remain elegant and easy to digest.

Target Market(s)

Our primary target market includes: Customers seeking a luxurious and superior transportation experience. Business travelers in need of private and exclusive transportation services. Individuals requiring luxurious transportation for special occasions such as weddings, parties, or significant events. Tourists aiming for a luxury experience during their travels. Corporations and organizations seeking transportation services for their special guests or executives. We strive to cater to these segments, ensuring a top-notch experience every time."

Contact Information for Business Card

Logo: Melco (to be placed prominently) Tagline: Redefining Luxury Transfer Back: Name: Saeed Sharifizad Contact Number: +61481000092 Email: saeed@mel-co.com.au Website: [please provide your website URL if you have one] For an elevated look, consider implementing luxurious design elements. Some suggestions include: Gold Foiling: This can provide a shiny and premium touch to your logo or any other element you deem important. Embossing: It provides a raised effect on your card and can make certain elements stand out. High-Quality Card Stock: Using a thick and premium card stock will make the card feel more substantial and luxurious in hand. Remember, the first impression is crucial in business, and a well-designed card can leave a lasting impression on your contacts and potential clients.


Look and feel

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Wednesday, August 9, 2023