New chocolate spread product B2C
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This customer received 22 packaging designs from 5 designers. They chose this packaging design from Amani K as the winning design.
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Packaging Design Brief
Create new design layout for chocolate spread jar - brand name Mojo….
Mojo is the flagship brand of a series of spread products starting off with chocolate then cheese
The design will target females with kids age 25-45 years old who are looking for a value product
The design should be appealing for kids and should have chocolate shouting out with maybe visuals of sandwich chocolate like the Nutella brand as a benchmark for design
Target Market(s)
Females 20-45 with kids
Industry/Entity Type
FMCG chocolate
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mojo brand name - Character or visuals that are kids friendly - visuals hazelnut pieces - chocolate swirls - area to add benefits or product features
Nice to have
- Visual of toast with chocolate spread with a fork or spoon - visuals attracting for kids