• US$300

• 418 designs

• 140 designers

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Logo Design Brief

BRAND NAME: Juvou

BRIEF:
Juvou is an innovative, online mental health therapy company founded to solve the problems of high therapy failure rates, and low efficacy by reimagining the entire diagnosis, treatment, and entire patient experience combining evidenced-based methods and advanced technologies in a highly personalized and integrative approach.

COMMUNICATION KEY OBJECTIVES:
- Trust
- Inspire Confidence
- Warm & Approachable
- High Quality Care
- Premium and inclusive, but NOT overly upscale or luxurious to be alienating
- Modern & Contemporary
- Individualized/personalized care, treatment and experience

TARGET AUDIENCE
- Females 65%/ Males 35%
- Core Target audience 30 to 54 years old
- High Household Incomes
- College Educated & Post Graduate Educations
- Professionals

OTHER GUIDELINES
- Modern and simple/minimalist/abstract emblem/icon
- Inclusive and not too feminine (must also appeal to growing usage by men)
- Global in Appeal, Initial US and EU Markets

EMBLEM/ ICON
- Concept of "Holding", "Guiding", " Personal Guide", "Guiding" or

- Juvou = Latin Translation for "I help", " I will help you"
- Very abstract sense of hands or or abstract warm guiding sun?
- Suggest Use of 2-3 colors but no more than 4 maximum
- Medium or lighter greens, blues, or orange/yellowish colors ; supported by dark grey or black

2 DESIGN APPROACHES:
1) Juvou brand name supported by separated emblem/icon
2 Juvou brand name emphasized with stylized fonts/letters & unique element

- Unique emblem/design component to be used as stand alone - e.g. support mobile apps, digital icons

- Final file formats: AI, PDF, EPS, SVG,  PNG , JPG, GIF

PLEASE SEE ATTACHMENT SUGGESTED DESIGN APPROACHES

Target Market(s)

See project description section for target market & demographics

Industry/Entity Type

Mental Health Therapy

Logo Text

Juvou

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See description; Suggest Blue Greens, Greens, or Orangy-Yellow as color options or Black, dark grey for font

Nice to have

• See project description for COLOR OPTIONS and attachment for suggested design approaches

Should not have

• Please no more trees inside brains or silhouette of faces, or no more trees, they are over used in mental health

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Files

Download all files - 0.9 MB