• US$200

• 27 designs

• 12 designers

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Logo Design Brief

We are a local non-profit focused on LGBTQ+ advocacy. We are rebranding after 20 years in service to Loudoun Pride for better, clearer brand recognition. We want people to know we represent our local LGBTQ+ community by seeing our logo. I am looking for something that grabs the attention, is clear and colorful, and that can be re-used and re-formatted for future projects and merchandising. We want to pull elements from our existing logos, but have a fun, unique, and overall more representative logo.

The logo I am imagining is essentially a circular logo (similar to a destination branding), white background, with a broken circle on the outside, with watercolor mountains (old, rounded, Appalachian style - not pointed Rockies style), and a long- small-town streetscape at the base. (see Loudoun Pride Festival logo for streetscape concept). Should incorporate the progress pride flag colors (see Equality Loudoun logo) into the color scheme. And then in black text, font like a slightly rounded alternative to Poppins, 'Loudoun Pride'. And then under it 'Loudoun County, VA.' Also open to other completely different ideas, but should be professional and clean.

ADD: Ive added a mockup of our preference. We'd like the town to be mostly outlines and simple shapes. We'd like to incorporate the windmill from the Loudoun Pride logo somewhere in the town front. We would like the mountains or the overall graphic to have an overlay of the progress pride flag or colors, as displayed in the Equality Loudoun logo.

Target Market(s)

LGBTQ+ Community

Logo Text

Loudoun Pride

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Logo styles of interest

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Font styles to use

Other font styles liked:

• poppins or similar

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See description!

Nice to have

• Should immediately alert the viewer this is a group dedicated to the LGBTQ+ community. Clean, easy to use, and easily re-used for other projects (Graphics package with all imagery used, fonts, etc a big bonus!)

Should not have

• Should not be too tacky/bright. Colors should be subtle, yet recognizable. Watercolor is preferred, if possible.

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Files

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