• €110

• 113 designs

• 63 designers

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Logo Design Brief

Overview:
We are in search of a comprehensive visual identity for "Kenniscentrum Geld," (Knowlegde centre Money) a multifaceted platform dedicated to illuminating the complexities of money. The platform caters to a diverse audience, ranging from providing simple advice on financial basics for children to dissecting intricate financial products, business cases, and legal matters involving major corporations.
Design Objectives:
Clean Aesthetic: Craft a clean and sophisticated logo that communicates the professionalism and reliability of "Kenniscentrum Geld."
Symbolism of Money: Infuse the design with elements that symbolise money and the financial world, creating a visual language that resonates with the platform's core purpose.
Color Palette: Utilise a harmonious blend of blue and yellow shades, striking a balance between warmth and richness. Avoiding cheap aesthetics is crucial to convey trustworthiness.

Feel and Tone:
Warm and Rich: The logo should evoke a warm and rich feeling, fostering a sense of trust and reliability. This is vital to establish a connection with the audience, instilling confidence in financial discussions.

Brand Icon for Social Media:
Develop a compact and recognisable brand icon that can serve as an avatar on social media platforms. This icon should encapsulate the essence of "Kenniscentrum Geld" in a simplified and visually impactful form.

Target Audience:
Diverse Demographic: Appeal to a wide-ranging audience, from children seeking fundamental financial knowledge to individuals grappling with intricate financial products and legal complexities.

Examples of Inspirational Logos:
Look to logos from reputable financial institutions and educational platforms that seamlessly blend professionalism with approachability.

Deliverables:
Provide a versatile logo suitable for various applications, including digital platforms, print materials, and merchandise. Additionally, deliver a compact brand icon optimized for social media use.

Key Words for Inspiration:
Money, Knowledge, Trust, Clarity, Professionalism, Approachability.

Timeline:
The project deadline is end of this year.

Additional Notes:

Encourage experimentation with typography and graphic elements to craft a unique and memorable visual identity for "Kenniscentrum Geld."

Logo Text

Kenniscentrum Geld

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.