Unique Brand Mark for Veterans Wealth

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This customer received 293 logo designs from 94 designers. They chose this logo design from Pak Lee as the winning design.
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Logo Design Brief
We need a combination brand mark (image and VW letters) for our new company, Veteran's Wealth. We provide financial consulting advice, SBA business loans, and commercial real estate investment loans to U.S. military veterans who seek to grow their personal wealth. We're considered a non-traditional financial institution because we do not offer checking or savings accounts, and do not offer personal loans. We are looking for a timeless logo design that communicates military service, trust and respect for those who have served in the US military. The logo design should include patriotic colors such as red, white and blue, or a color palette that can be found in different U.S. armed services uniforms such as the U.S. Navy, Air Force, Army and Marines.
Target Market(s)
US Veterans Financial Services
Industry/Entity Type
Financial Services Industry
Logo Text
"VW”
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A unique brand image that is immediately recognizable.
Nice to have
- Conveys trust, respect for US veterans.
Should not have
- Look like existing logos already out there, or be just a letter mark using the name of the company.