• US$230

• 36 designs

• 9 designers

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Web Design Brief

Project Brief for NCI Insurance Website Redesign

Background:
NCI is a leading insurance company based in the Caribbean, offering a wide range of insurance products and services. We aim to redesign our website to reflect a modern, user-friendly, and vibrant online presence that resonates with our diverse Caribbean clientele, particularly reflecting the African American and Caribbean demographic.

Objective:
To create a modern, engaging, and informative website that effectively communicates NCI's insurance products and services to current and potential clients, with a focus on lifestyle-oriented imagery and content.

Target Audience:
Our primary audience includes individuals, families, and businesses in the Caribbean, especially those looking for reliable and comprehensive insurance solutions. The design should appeal to a diverse range of ages but should be particularly attractive to middle-aged professionals.

Design Requirements:

Modern, clean, and user-friendly interface.
Vibrant and lifestyle-oriented imagery and graphics, featuring people of African American or Caribbean ethnicity to reflect our client base.
Mobile-responsive design to ensure accessibility on all devices.
Intuitive navigation and layout to enhance user experience.
Website Pages:
The website should include the following pages:

Home
Whole Life Insurance
Health Insurance
Motor Insurance
Group Insurance
Health Claim
About Us
Agents
Forms
Get a Quote
Investor Relations
Insurance Education
Set an Appointment
Contact Us
Additional Pages/Suggestions:

Testimonials: showcasing customer reviews and stories.
FAQs: addressing common questions about insurance policies and processes.
Careers: highlighting employment opportunities and promoting NCI as a great place to work.
News and Updates: featuring the latest news, updates, and tips related to insurance and lifestyle.
Accessibility Features: ensuring the site is accessible to users with disabilities.
Design Options:
We would like to receive at least two design options to choose from, each presenting a different look and feel while adhering to the design requirements outlined above.

Imagery and Content:

Use high-quality, authentic images that represent the diverse lifestyles of our Caribbean audience.
Ensure that content is clear, concise, and easy to understand, avoiding insurance jargon where possible.
Highlight key products and services clearly on the homepage to direct users effectively.
Functionality Requirements:

SEO optimized to enhance visibility on search engines.
Fast loading times to improve user experience and reduce bounce rates.
Secure online forms for quotes, appointments, and claims submissions.
Integration with social media platforms to enhance engagement and reach.
Submission Guidelines:

Proposals should include detailed design mockups for key pages.
Outline the proposed user journey and experience.
Provide an estimated timeline and budget for the project.
Include case studies or examples of previous work, particularly in the insurance or financial services sectors.
Evaluation Criteria:

Creativity and originality of the design.
Alignment with NCI’s brand and target audience.
User experience and site navigation.
Technical feasibility and scalability.
Cost-effectiveness and adherence to budget and timeline.
Deadline for Submission:
March 4, 2024

ALSO I have attached some brand assets to assist.

Target Market(s)

Companies, Car Owners, Home Builders, Groups wanting Health Insurance, Private and Business

Industry/Entity Type

Insurance

Number of Pages Required

5+ page

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Provided Logo, African American people

Nice to have

• They should ask

Should not have

• No other ethnicity but African American

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Files

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