• US$150

• 160 designs

• 58 designers

---

Logo Design Brief

Project Overview:
Undisputed, a burgeoning streetwear brand, is seeking a distinctive logo to represent its identity and values in the competitive fashion landscape. The logo should embody the brand's ethos of authenticity, creativity, and urban culture, serving as a symbol of empowerment and self-expression for its diverse community of enthusiasts.

Company Background:
Undisputed is a forward-thinking streetwear brand that celebrates individuality and creativity. We specialize in crafting high-quality, innovative apparel and accessories that reflect the dynamic energy of urban life. Our brand is rooted in authenticity, innovation, and inclusivity, and we strive to inspire confidence and empower self-expression among our customers.

Target Audience:
Our target audience consists of fashion-forward individuals aged 18-45, who embrace streetwear as a means of self-expression. They are trendsetters, tastemakers, and cultural enthusiasts who value authenticity, creativity, and quality in their clothing choices. They seek unique, edgy designs that reflect their urban lifestyle and personal identity.

Design Requirements:
The logo should be versatile and scalable, suitable for use across various platforms and mediums, including digital and print.

It should capture the essence of streetwear culture, conveying a sense of urban energy, creativity, and authenticity.

Incorporate elements that symbolize empowerment, self-expression, and individuality.

Avoid clichés and overly complex designs; simplicity and clarity are key.
Consider using bold, modern typography and dynamic visual elements to create a memorable and impactful logo.

Experiment with a limited color palette that complements the brand's aesthetic and resonates with the target audience.

Deliverables:
Primary logo design in both color and black-and-white versions.

Secondary logo variations (e.g., iconography, wordmarks) for use in different contexts.

Brand guidelines outlining logo usage, color schemes, typography, and spacing.

Target Market(s)

fashion-forward individuals aged 18-35, who embrace streetwear as a means of self-expression

Industry/Entity Type

Fashion

Logo Text

"Undisputed"

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.