• £170

• 41 designs

• 24 designers

---

Label Design Brief

We are launching a new mainstream Vodka brand "Red Bear" to take on big brands. China will be first market. The category norms seems to be Red and Black on a clear bottle and we would expect some red but does not need to be entirely red. The design would need to work on both clear (Smirnoff) and frosted (Grey Goose) style bottles. In the future we will have gold bear, silver bear, platinum bear and diamond bear for more premium variants.

Target Market(s)

China

Industry/Entity Type

Alcohol

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Space for Chinese language as well ad English

Nice to have

• Energetic, Engaging

Should not have

• Not stereotypes of photo of bad looking bear. Good looking bear, light not heavy.