focal point KITCHENS Logo Design

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This customer received 146 logo designs from 24 designers. They chose this logo design from ArdhLemurian Labs as the winning design.
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Logo Design Brief
focal point KITCHENS is a new kitchen manufacturing business that requires a brand or "logo" to become a commonly recognized identity within our marketplace.
We design, manufacture & install quallity customized kitchens and are based in Waihi NZ.
Would like to see the KITCHENS part of our logo stand out slightly more (as this is what we do).
We have Red vehicles so would like to incorporate the red somewhere into our logo (maybe somewhere in the focal point wording?) without the red being too much.... (Not wanting totally red background on our business cards). We do need to considered our business Logo (branding) will be put onto our red vehciles so this must be keep in mind with our logo design.
Over and above the Red coloured writing, we like the idea of having Black to keep wording upon the clearly visible.
Target Market(s)
new home buyers/builders, home renovators, builders, architects - anyone wanting to use our quallity kitchen service
Industry/Entity Type
Business
Logo Text
focal point KITCHENS
Requirements
Must have
- The wording must be simplistic and easy to read at a glance - no fancy scrolled writing.
If possible it would be good to make the Logo suitable for - Business cards, Vehicles, Letter heads, T Shirts, etc
Should not have
- Dont want our red background to our business cards. otherwise open to all logo ideas.