• US$110

• 50 designs

• 18 designers

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Signage Design Brief

Restaurant and tavern is adding coffee shop service during the morning hours and needs a sign to add to their existing road signage to attract customers to stop. The images show the existing signage that would have a new sign hanging off one side. We have some soft design parameters but are open to suggestions: green, round, needs to advertise "Espresso Bar" and perhaps have a small funny tagline "with or without whiskey" under the advertising.

Target Market(s)

Campers and travelers in the Kern River Valley

Industry/Entity Type

Coffee and espresso cafes

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to be quickly seen and have a call to action. See the "primary research infographic" on road signs for inspiration.

Nice to have

• Mostly Green with other colors matching the existing sign

Should not have

• Should not be out of sync with existing sign. Please match the existing, somewhat dated, signage as much as possible while still attracting attention.

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Files

Download all files - 6.5 MB