• US$240

• 262 designs

• 92 designers

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Logo Design Brief

Aptly is a new enterprise SaaS application. The business has had a temporary logo while the website and product design were underway and it is now time to create a professional logo.

Aptly is a software platform that is designed to help enterprises manage and track the delegation of financial authority as well as decision authority of all types within a business.

At a high level, we're seeking a modern but professional enterprise brand/logo design.

Product design screens and several logo samples are provided for inspiration but should in no way limit the design but can be used to create new concepts/iterations.

The website (www.aptlydone.com) is based on a Webflow template and, therefore, the colors and overall design of the website should not influence or limit the logo design.

Target Market(s)

Enterprise businesses

Industry/Entity Type

Enterprise software

Logo Text

Aptly

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern and simplistic, clean design that aligns with the product screens provided in the attachment.

Nice to have

• Aptly helps with decision management inside a corporate hierarchy. The temporary logos played on the concept of decisions and hierarchical delegation. The triangles are the shape of an org chart. The circles represented options or decisions. Logo designs that very subtly communication either org structure or decisions/options is ideal if possible.

Should not have

• No textures or gradients in the logos. They must look just as good in all black or all white as they do in color. Flat design is the preference.

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