• US$100

• 15 designs

• 4 designers

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Car Wrap Design Brief

PANÍ & TOAST is a lower volume, higher quality bread and toast producer. We reach consumers via third party bakery shops, in-store bakeries, grocery shops, restaurants, cafés, caterings and the food service in general. We operate in the Greater Campinas Urban Area where a total population of 3,5 million is found within a 50 Km radius, a geography which we cover with delivery vans (hence the car wrap). Campinas is the second largest city of the State of São Paulo. In this developing country, many food and drink categories such as coffee, wines, chocolates, cheeses etc. came a long way over the past three decades. This was driven by well invested industries. The quality of craft bread has gone backwards, however, driven by the disappearance of the ‘artisan’. Young people growing up with cell phones and tablets seem to have little interest in becoming professional bakers. There are a few sourdough bakers, but their volumes are like a drop in the ocean, and they don’t bake 24/7. The lower quality craft bread is insufficiently hydrated, poorly fermented and poorly baked. The result is a bread that is heavy on the tummy, rather difficult to digest. PANÍ & TOAST’s business proposition is to provide consumers with well hydrated, well fermented and well baked bread and toast products. To this end, all our products go through ‘long natural fermentations’ (24 hours fermenting) and make use of no shelf-life extenders. We started this business one year ago with the name PANÍ Crust. We wish to change it to PANÍ & TOAST. We therefore need to adapt the logo to the new name. We have not invested digital or any other media. All our money has gone into product quality, product prices and guaranteeing placement in the shops. The car wrap is the first communication effort.

Target Market(s)

Consumers who pay particular attention to what they eat and drink in terms of both, enjoyment and healthwhat

Industry/Entity Type

Bakery

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Car wrap art must draw attention. The tape that wraps each loaf is unique in the country and must be shown. Must communicate higher quality product.

Nice to have

• Try and use the brand color pallet. Loaf image, phone number.

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Files

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