Professional and dynamic bifold brochure for Radiology practice

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This customer received 83 flyer designs from 30 designers. They chose this flyer design from Sam.Art as the winning design.
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Flyer Design Brief
We need a tabloid-sized bifold brochure (each panel 8.5"x11") introducing our practice and what we offer. Images will include diagnostic machines like MRI, Ultrasound and CAT scan, the radiology images themselves and happy professionals working with happy patients. While we have two centers, the largest one is in Boca Raton and contains the latest equipment. We do NOT need to use all or even most of the attached images. We do want stock photos of happy people in the clinical setting
Target Market(s)
Referring physicians
Industry/Entity Type
Medical
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a good mix of text and graphics, and the images must form a good balance between people and machines/site/anatomy. Also cleaned-up images of the facility if possible and a location map if there is room
Nice to have
- A good flow from panel to panel, segmented content and imagery to match
Should not have
- Dark themes, odd shapes, cluttered content, confusing flow