• A$150

• 394 designs

• 177 designers

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Logo Design Brief

Objective:

Design a modern, clean, and professional logo for a private hospital specializing in general anaesthetics. The logo should reflect the hospital’s position at the forefront of health care while emphasizing simplicity and brand identity.

Key Elements:

Font and Text:

Use clear, modern fonts that convey professionalism and trust.
Focus on capitalizations of letters for a balanced and appealing look.
The font should be easily readable and stand out in both print and digital formats.

Colours:

Select a colour palette that reflects health, care, and professionalism. Consider shades of blue, light grey, green, or other calming and reassuring colours.
Ensure the colours work well together and maintain visual appeal in both full colour and monochrome formats.
Emblem:

Create a small, simple, and easily recognizable emblem.
The emblem should be able to stand alone and be versatile enough for use across various mediums (e.g., uniforms, signage, digital media).
Ensure the emblem complements the text but can also be removed without losing brand recognition.

Overall Design:

Aim for a minimalistic design that is modern and timeless.
The logo should be scalable and maintain its integrity and clarity at different sizes.
Ensure the design aligns with the hospital’s brand identity, emphasizing its expertise in general anaesthetics and its leading role in healthcare.

Deliverables:

Main logo with text and emblem together.
Emblem alone in different sizes.
Logo and emblem in full colour and monochrome versions.
High-resolution files in multiple formats (e.g., .png, .jpg, .svg, .eps. vec)

A style guide outlining font choices, colour codes, and usage guidelines.

Notes:

The logo should evoke a sense of trust, care, and advanced medical expertise.
Keep the design professional and avoid overly complex elements.
Ensure the design is unique and does not infringe on existing trademarks.

We look forward to seeing your creative designs that will represent our hospital’s dedication to excellence in health care.

Industry/Entity Type

Healthcare

Logo Text

Dormir Group

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean and concise

Should not have

• Large images messy or cursive writing

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Files