• US$400

• 239 designs

• 93 designers

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Logo Design Brief

**Logo Design Brief: GlowGhurt**

**1. Company Overview:**
GlowGhurt is a brand specializing in healthy yogurt enriched with exotic probiotic strains such as L. reuteri and L. gasseri. The product is positioned as a premium option for consumers seeking gut health benefits promoted by Dr. William Davies, author of "Super Gut".

**2. Target Audience:**
- Health-conscious individuals, particularly those interested in gut health for general health and beauty
- Consumers looking for premium and scientifically backed probiotic products.
- Demographic: Adults aged 25-45, both genders, with disposable income, and a preference for natural and healthy food options.

**3. Brand Values:**
- Science-backed: Focus on probiotic strains endorsed by experts like Dr. William Davies.
- Premium Quality: Emphasize the use of high-quality ingredients and exotic probiotic strain
- Health and Wellness: Promote digestive health benefits and overall well-being.

**4. Design Direction:**
- **Concept:** The logo should convey health, vitality, and the scientific aspect of probiotics for beauty and general health with a fun and vibrant feel
- **Style:** Clean, modern, and sophisticated to appeal to the target demographic.
- **Color Scheme:** Fresh and natural colors (for health and natural) combined with a touch of sophistication (possibly gold or silver accents to denote premium quality).
- **Typography:** a clean and modern look, with possibly a touch of elegance to reflect premium quality with excellent legibility. I am open to how the letters are arranged either capitalised Gs, all.lower case or everything in between

**5. Elements to Include:**
- **Iconography:** Consider incorporating abstract representations of probiotic strains or a subtle nod to gut health (e.g., a simplified digestive system) or aesthetic beauty (glowing)
- **Text:** "GlowGhurt" as the primary text,
- **Optional Tagline:** "Illuminate Your Gut" or similar, emphasizing the glow and health benefits.

**6. Deliverables:**
- Primary Logo: Suitable for packaging, website, and promotional materials.
- Secondary Logo: Possibly a simplified version for smaller applications or social media.
- Color Palette: Hex codes and Pantone colors used in the design.
- Font Selection: Names of primary and secondary fonts used in the logo.

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This brief outlines the key aspects of GlowGhurt's branding requirements, emphasizing the blend of science, health, and premium quality to appeal to their target audience effectively.

Target Market(s)

Health concious 20 to 40 year old that are seious about their health and look

Industry/Entity Type

Health food fitness

Logo Text

GlowGhurt

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• iconographics with lettering that are representative of the benefita of exotic probiotic for gut health and beauty

Nice to have

• A fun, elegant and seamless logo with lettering shapes that highlight benefits of probiotics for mind, gut and beauty health

Should not have

• Disjointed logo with icon and lettering haphazardly copy pasted together without any rhyme or reasons

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Files