Memento aan jou new logo design

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This customer received 193 logo designs from 96 designers. They chose this logo design from Soonia as the winning design.
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Logo Design Brief
New logo design
Our logo is of 2016. We want a new en "softer" looking logo. We sell memorial jewelry, urns etc. We have a webshop wich can be found on www.mementoaanjou.nl
The colours that are on the home page is the softness an kindness we are looking for. Our location is a beautiful old building in Weert (The Netherlands see picture in the uploads). which has the name Het Huys van Troost (translated; the house of comfort). That logo is also put in the uploads including font / colours, it is not necessary to use hem.
The families that we can help are our no1. priority. We need a logo that is inviting, kind, soft. We want to get rid of the column. This can be replaced by something like a butterfly, an organic design, a gemstone, of fingerprint. We can also personalise jewelry with fingerprints.
I have “designed” somerhing myself that I like but is not good…See the uploads
Target Market(s)
Families who have lost a loved one and are looking for a store or webshop who will and can help them.
Industry/Entity Type
Retail /personalised jewelry
Logo Text
Memento aan jou / webshop en gedenkwinkel (under title)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Elégance, sofisticated, warmth
Should not have
- A column from the original logo.