• A$390

• 320 designs

• 125 designers

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Logo Design Brief

I am currently working on a brand for an Offshore HR company called ShoreSwitch. (All one word) The company specialises in recruiting personnel from all over the world and provide them to companies looking to outsource their back office and admin type roles. Our competitors are companies like Outsource Accelerator, Outsourcey, Enshored and Remote Coworker.

We're wanting a simple yet effective logo that is minimalist in design and has a clever use of negative space. The brand is ShoreSwitch with the goal being make the switch to offshore. We would really like a one colour logo in a Dark gray colour, We also have a range of colours we are open to using which I have attached here, but these would be optional only and we prefer a one colour logo. That is wide, So an icon followed by the company name in a font or the word shoreswitch only with some kind of clever negative space element.

I had one concept idea of having waves to represent the shore that form in to an S or two SS's for ShoreSwitch but thats just one idea I had and if it can't be made to work and look really pleasing to the eye then id rather leave it but that is one thought we've had.

- Landscape orientation
- Optionally Incorporate waves into the design
- Optionally Include two letter 'S'
- Utilize negative space creatively

I'm looking for something very simple and iconic. I have attached examples of logos we like from some smaller companies, these are only ideas I am very flexible.

Target Market(s)

B2B, Small to medium business owners, HR.

Logo Text

ShoreSwitch

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Negative Space

Should not have

• Clutter and frills

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Files

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