• NZ$160

• 303 designs

• 30 designers

---

Business Card Design Brief

REVISED BRIEF

PRIORITY

VECTOR LOGO

Create a vector version of our existing logo. The logo must not change from its current design, weight or font.

Deliverables

- Logo in blue (#2540BB)
- Logo in white (#FFFFFF)
- Logo in grey (#36454F)
- All logos on transparent background
- All logos in PNG & SVG formats. (SVG must NOT distort stroke width when resized)



BRAND MARK


Create a brand mark for use with the logo. This should be possible to used with the logo and on its own as a stand alone graphical device that represents the PRETTYGOOD brand.

https://elementor.com/resources/glossary/what-is-a-brand-mark

Deliverables

- Brand Mark in blue (#2540BB)
- Brand Mark in white (#FFFFFF)
- Brand Mark in grey (#36454F)
- Brand Mark on transparent background
- Brand Mark in PNG & SVG formats. (SVG must NOT distort stroke width when resized)
- Logo combined with Brand Mark (colours and formats)
.

Business Card Layout


Create 2 layouts with the following details:-

Jonathan Lyon
Co-Founder & Chief Product Officer

jonathan@prettygood.nz
www.prettygood.nz
0272547002

Hamish Smith
Founder & CEO

hello@prettygood.nz
www.prettygood.nz
021 077 3015

DESIGN CONSIDERATIONS

Create versions with ‘Building Brands For Good’ tag line incorporated within the design and without (maintain separation of logo from tag line)

- Create a version with and without the brand mark
- Keep it clean and simple but elevate the design with subtle design effects
- Consider use of raised spot gloss colour (this can be white on white for subtle or blue on blue or blue on white)
- Consider use of spot gloss colour (this can be white on white for subtle or blue on blue or blue on white)
- Consider use of letterpress indentation
- Ensure contact details are legible, use sans-serif font

PREVIOUS BRIEF

We need a business card design for our business PrettyGood. We are a purpose driven brand and media agency that helps brands and charities plan and buy traditional media campaigns (TV, Radio, Print, Outdoor etc). We give a significant amount of the media booking fees we receive from media vendors to charity in the name of our clients. https://www.linkedin.com/posts/weareprettygood_kickback-prettygood-buildingbrandsforgood-activity-7213641546796007424-Cpyw

Our strapline is 'Building Brands For Good'.

We want to keep our logo design as it is but it does need tightening up and made into a proper vector image as it's been created from a font.

Our brand colour is #2540BB and we need to keep this.

Our brand is professional but human, warm and engaging and doesn't take itself too seriously.

Things We Need
- vectorisation and tidying up of existing logo
- We'd like you to think about how we can incorporate a brand mark with the logo to add another dimension to our brand
- business card layout and design
- we'll be using moo.com to print the cards so please take a look at the options they have (spot gloss, foil, letterpress, square cards and even the backs of the cards can have a different design on every single card!
- potential opportunity for different famous quotes on the back or imagery or slight design differences
- we'd be open to the use of an emoji or emojiis as the brandmark or to be incorporated into the card designs
- we can have as many different design batches as we like for the backs of the cards

https://www.moo.com/au/business-cards

We want to make an impact, we want to be seen as professional but fun, we want to be different.

Here's a press release of what we're about.

https://stoppress.co.nz/movings-shakings/prettygood-welcomes-jonathan-lyon-as-co-founder/

Be bold, be different, there is no such thing as a bad idea. We're open to anything so please bring your best ideas and have fun with it! Go crazy if you like!
____________
Jonathan Lyon
Co-Founder & Chief Product Officer
jonathan@prettygood.nz
0272547002

Hamish Smith
Founder & CEO
hello@prettygood.nz
021 077 3015

Building Brands For Good

________

These are the only details we MUST have on the cards, the rest is up to you. Just make sure you use all of your creativity but don't feel the need to crowd the card with too much, let it breathe as well.

In terms of font for the details, we'll leave that up to you, just ensure it's legible. Oh and please don't take any design inspiration from our website - that will be changing!

Please don't let the design and layout look cheap and tacky though. It needs to still feel premium but personable.

Thanks

Jonathan

Industry/Entity Type

purpose driven Brand & Media Agency

Contact Information for Business Card

Building Brands For Good
 Jonathan Lyon, Co-Founder & Chief Product Officer, jonathan@prettygood.nz prettyggod.nz, 0272 547 002 

Hamish Smith, Founder & CEO hello@prettygood.nz, prettyggod.nz, 021 077 3015

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• brand mark, vector version of existing logo, Building Brands For Good tagline, existing logo traced and vectorised. Must fully explore the design options from moo.com that can enhance the overall card design

Nice to have

• brandmark to help elevate the logo, maybe incorporate some other design elements into the card like lines, or grids.

Should not have

• A cheap look and feel

---

Files

Download all files - 0.0 MB