• A$90

• 16 designs

• 8 designers

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Banner Ad Design Brief

Market Overview:

The food safety management system market is highly competitive, with many systems offering comprehensive features that go beyond basic food logging. These systems often include functionalities such as workplace safety, staff management, and advanced food labelling.


ChefSmart Differentiation:

ChefSmart stands out in this crowded market due to its simplicity and affordability. Unlike many competitors, ChefSmart focuses exclusively on essential food safety tasks, making it an ideal solution for small food-based businesses. These are businesses that typically rely on pen and paper for minimal recording of temperatures, food logs, delivery logs, and simple task management.


Target Audience:

ChefSmart is designed for small food-based businesses that need an efficient, cost-effective solution for basic food safety and logging tasks. These businesses are not looking for comprehensive systems that include workplace safety, staff management, or advanced food labelling. Instead, they need a straightforward tool to transition from manual record-keeping to a digital solution without incurring high costs.


Key Benefits:

Cost-Effective: ChefSmart is significantly cheaper than many competitors because it focuses solely on essential food safety functions.

User-Friendly: The simplicity of ChefSmart makes it easy for small businesses to implement and use without extensive training or support.

Targeted Solution: By concentrating on basic food safety tasks, ChefSmart provides exactly what small food-based businesses need, avoiding the complexity and expense of more comprehensive systems.

This focus on affordability, simplicity, and targeted functionality makes ChefSmart the perfect solution for small food businesses looking to improve their food safety management without the added cost and complexity of larger systems.
We want some Google Display Ads.

Google Display Ad Sizes:
300x250
336x280
300x600
728x90
160x600
Ad Title: The Restaurant Food Safety App

Brand: ChefSmart

Main Line:
The Restaurant Food Safety App

Key Points:
Streamline HACCP Audits
Eliminate Paperwork

Call to Action (CTA):
Start Your Free Trial Today

Visual Elements:
ChefSmart Logo prominently displayed
Clean, modern design emphasising simplicity and efficiency
Visuals of the app in use, highlighting key features like audit streamlining and paperless operation

Tone:
Professional, efficient, and user-friendly

Target Audience:
Restaurant owners and managers
Food safety compliance officers

Objective:
Highlight the app's capability to streamline food safety audits and reduce paperwork
Encourage potential users to start a free trial



Ad Title: Ditch Paperwork, Streamline Food Safety

Brand: ChefSmart

Main Line:
Ditch Paperwork, Streamline Food Safety

Key Points:
Easy to Use
HACCP Approved

Call to Action (CTA):
Start Your Free Trial Today

Visual Elements:
ChefSmart Logo prominently displayed
Clean, modern design emphasising ease of use and HACCP approval
Visuals showcasing the simplicity and effectiveness of the app

Tone:
Professional, straightforward, and efficient

Target Audience:
Restaurant owners and managers
Food safety compliance officers

Objective:
Highlight the app's user-friendliness and HACCP approval
Encourage potential users to start a free trial

TIP: Submit one design and if you are selected you can then design the other ratios of ads keeping the exact same design.

Target Market(s)

Restaurants & Cafe Owners

Industry/Entity Type

Hospitality

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• ChefSmart Logo Main copy line and CTA

Nice to have

• Main copy Line I but in brief and the key points

Should not have

• Ugly design

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Files

Download all files - 2.9 MB