Wordmark and Lettermark for Martial Arts Brand
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This customer received 123 logo designs from 66 designers. They chose this logo design from Aljune Castro Designs as the winning design.
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Logo Design Brief
We are seeking a wordmark design that encapsulates the spirit of Zushido Fightwear. The workmark will consist of the word "ZUSHIDO". The lettermark will be a standalone "Z"
The initial product will be a Jiu-jitsu gi, a uniform designed for jiu jitsu enthusiasts to wear during class.
Wordmark: "Zushido Fightwear"
Font: Bold, with clean lines and sharp angles.
Style: Strong, dynamic, and easy to read. Should convey a sense of movement and power.
"Z" Lettermark:
Shape: A stylized "Z"
Style: Visually striking, memorable, and complementary to the wordmark.
Overall Wordmark and Lettermark Concept
The end wordmark and lettermark should be inspiring, authentic, and visually compelling. It should represent strength, dynamism, and the journey of martial arts practitioners.
We look forward to seeing your creative interpretations of the Zushido Fightwear brand. Please feel free to explore different concepts and styles.
For inspiration and ideas, Google Tatami Fightwear and check their logo.
The colour to be black.
Will need white also for use on dark backgrounds.
Target Market(s)
Over 35 years old martial artists
Industry/Entity Type
jiu jitsu, kickboxing, martial arts
Logo Text
Zushido Fightwear
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- one black colour logo on white background. one white colour logo on black background. Make it bold but easy to read. Must have 1 x Wordmark "ZUSHIDO". 1 x Letter "Z" logo by itself
Should not have
- Wordmark should be bold and easy to read. Lettermark Z can be original, striking, sharp.