• US$150

• 161 designs

• 68 designers

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Logo Design Brief

We need a logo design for a new non-profit company based in Dallas called PAIRup Pickleball. We're focused on using pickleball to create life experiences and skills for people with intellectual disabilities and learning challenges.

Our acronym is: Pickleball of America Instruction & Recreation

There's a bit of nostalgia and familiar resonance to the name PAIRup. It evokes the old phrase "Everybody Pair Up Now", from our school days. It was something we were told during team activities or during recess or whatever. Seems like we're STILL told to do this in pickleball drills. It conveys community, cooperation, and inclusivity. The word "inclusivity" is important because it suggests that everyone is included and no one is left behind. As one of our values, it highlights our commitment to ensuring that every one of our athletes has a partner, a mentor and a friend to support them and UPLIFT them. It also implies a spirit of teamwork and support between instructors, participants, and their peers.

We love the branding possibilities of utilizing the word "up". We like it because the word "up" in PAIRup conveys a sense of upward movement, growth, and progress. Going back to our goal of UPLIFTING young athletes, helping them reach new heights both on and off the court.

Target Market(s)

Educators (,especially in special education), Community Activists, Pickleball Players, Young People

Industry/Entity Type

Sports, Education

Logo Text

PAIRup Pickleball

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We like the idea of incorporating a graphic or image of a pickleball

Nice to have

• We love the branding possibilities of utilizing the word "up". We like it because the word "up" in PAIRup conveys a sense of upward movement, growth, and progress. Going back to our goal of UPLIFTING young athletes, helping them reach new heights both on and off the court. We also like the idea of putting our acronym in small type below the logo somewhere, but it's not mandatory. As far as the word "up" goes, it would be nice to do something abstract with the shape of a pickleball paddle and see if there's a way to incorporate a "u" or an "up" as part of it. Maybe even a paddle that's positioned sideways without the top drawn on it (abstract) to make a "u". I don't know.

Should not have

• we don't much like crazy neon colors, unless it's the neon color of a pickleball

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Files

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