• A$580

• 395 designs

• 189 designers

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Logo Design Brief

Needing an updated logo to a more modern look. Design brief is attached.

1. Company Overview
A. Company Name:
Pilatesequip™
B. Background:
Briefly describe what your company does, its history, and its mission.
We manufacture and sell Pilates equipment. We sell ourselves as being the best in the world. Our equipment is strong, elegant with an industrial look. We started up in 2001.
C. Values and Vision:
Outline the core values and long-term vision of your company.
Core Values: High quality, friendly, innovation, customer-centric service, functional, integrity and equality.
Vision: "To be the leading choice for Pilates professionals and enthusiasts globally, recognised for our unparalleled quality, innovative designs, and sustainable practices. We envision a world where PilatesEquip enables every individual to reach their highest potential in health, balance, and strength."
2. Project Overview
A. Project Name:
Pilatesequip™ logo
B. Objective:
State the main objective of the logo design. Why do you need a new logo?
We need an updated, more modern looking logo. To create a modern and memorable logo that reflects our warm friendly approach.
C. Deliverables:
Specify what you expect to receive (e.g., logo files in various formats, colour variations, etc.).
I would like the Adobe Illustrator files saved for version CS3
3. Target Audience
A. Demographics:
Describe the age, gender, location, and other relevant demographic details of your target audience.
Age is 18-70 years old. Mainly females at 80%. Worldwide appeal. This is for the Pilates, fitness and wellbeing industry.
B. Psychographics:
Detail the interests, behaviours, and lifestyle of your target audience.
Pilates, movement, wellbeing, mindfulness, breath, fitness, looking good, rehabilitation, dance
4. Brand Identity
A. Brand Personality:
Describe your brand's personality. Is it professional, playful, elegant, etc.?
Innovative, professional but friendly, beautiful, elegance, strong, trusted, modern
B. Brand Colours and Fonts:
Mention any specific colours and fonts that should be used or avoided.
Warm Purples, Dark Blue, Maroon. Avoid yellow and green. My current logo has CMYK 35,100,0,40 and 97,95,0,37
Font: Haven’t made final decision yet but I have narrowed it down to these 4 fonts.
Google Fonts. Ranked 1 to 4. Syncopate, Gruppo, Jura, Beiruti
Name to be written in capital letters with trademark symbol: PILATESEQUIP™
C. Brand Voice:
Describe the tone of your brand's communication (formal, casual, friendly, authoritative, etc.).
We’re friendly and helpful
5. Competitors
A. Competitor Analysis:
List your main competitors and describe their logos. What do you like or dislike about them?
Balanced Body. https://www.pilates.com
I like its modern curves, with no straight lines.
Merrithew. https://www.merrithew.com
I like it’s a symbol, but it has no feel or emotion to it Don’t like its lack of colour.
Your Reformer https://yourreformer.com.au
Don’t like the use of their initials.
Basi. https://basisystems.com
Don’t like the use of a body.
B. Differentiation:
Explain how you want your logo to stand out from your competitors.
We want our logo to be sleek, modern and simple, yet convey innovation and movement
6. Design Preferences
A. Style and Aesthetic:
Indicate the style you prefer (modern, vintage, minimalist, etc.).
Modern and minimalist, emotive
B. Imagery and Icons:
Mention any symbols or icons that should be included or avoided.
Don’t use initials (PE) or the shape of a human body. Avoid using straight lines.
C. Examples:
Provide examples of logos you like and explain why.
IMG A. Sleek and colours
IMG B Colour and curves and movement. The sense of movement concentrating to one point
IMG C Movement and curves
IMG D Movement and curves and colours (except green)
IMG E Colours and curves

FYI No apples (I just like the styling)

7. Practical Considerations
A. Usage:
Explain where the logo will be used (e.g., website, business cards, merchandise, etc.).
Website, social media, product stickers, business card, sewing labels, brochures
B. Size and Scalability:
Ensure the logo is scalable and works well in different sizes.
Logo and name to fit inside a 100x38mm sticker.
C. Colour Variations:
Specify if you need colour, black and white, and monochrome versions.
Need all the above

Target Market(s)

Age is 18-70 years old. Mainly females at 80%. Worldwide appeal. This is for the Pilates, fitness and wellbeing industry.

Industry/Entity Type

Pilates, Fitness and Health

Logo Text

PILATESEQUIP™

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Google Fonts. Ranked 1 to 4. Syncopate, Gruppo, Jura, Beiruti

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Abstract logo with business name

Nice to have

• Nil

Should not have

• Don’t use initials (PE) or the shape of a human body. Avoid using straight lines. No apples (I just like the styling)

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Files

Download all files - 2.2 MB