• US$200

• 14 designs

• 5 designers

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Logo Design Brief

Need a logo design and brand guidelines for a fitness and wellness brand called Oso Stretch & Wellness (use "&", not "and" in the brand name).

The logo should include three color versions: full color, black, and white. For each color version, we need stacked and horizontal variations to fit in different media formats. Desired file types include high resolution, .ai or .eps design file, jpeg, png, and pdf.

The brand guidelines should include logo usage, typography, brand colors, and photography recommendations at a minimum, but we welcome other suggested content from the designer.

"Oso" means "bear" in Spanish and is a play on the local university mascot, Baylor Bears (Baylor University in Waco, Texas).

Oso Stretch & Wellness primarily provides 1-on-1 assisted stretch therapy services to chronic pain sufferers, fitness enthusiasts, and working professionals who struggle with pain and discomfort. We are different than our competitors (Stretch Lab, Stretch Zone, and StretchMed), in that we are NOT a franchise, and we offer services in private studios. We tailor to a more affluent community with household income of $US 75K+. Our highly trained stretch therapists are among the best in the industry, providing a deeper more effective stretch than others in town.

We want the logo to reflect activity, energy, friendliness, and professionalism... both through the design elements (logo and tyopgraphy) and colors used. Feel free to incorporate the bear in the logo. We are open to minimalist, modern, or cartoon style logos. It should not be "too cartooney" (which would suggest a less professional company), nor should it be "too corporate" (suggesting a cold, unwelcoming environment).

Oso Stretch & Wellness more closely aligns with a personal training or fitness brand, rather than a medical, massage, or chiropractic brand.

Logo Text

Oso Stretch & Wellness