• A$150

• 81 designs

• 44 designers

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Logo Design Brief

Logo Design Brief for The Absolute Dater website:

Attached is the old logo for reference.


Objective:
We are seeking a modern, vibrant, and informative logo that captures the essence of our dating information website. The logo should reflect trustworthiness, authority, and a welcoming tone, as we provide essential tips, reviews, and guidance to users seeking information on various dating niches. The logo should communicate that our site is a go-to resource for reliable, current, and engaging dating advice.

Brand Identity:
Our dating information website caters to a diverse audience, providing helpful insights into dating apps, relationship tips, and various dating lifestyles. We want to be seen as a brand that is not only reliable but also approachable and relatable. The tone should balance professionalism with a sense of excitement and exploration that’s synonymous with the dating world.

Design Guidelines:

1. Logo Style:
• Clean, modern, and professional with a focus on clarity and simplicity.
• A distinct emblem or symbol that represents knowledge, connection, or relationships is optional but could enhance brand recognition.
• Adaptable for web, mobile, and social media icons.
2. Color Palette:
• Primary Colors:
• Soft Blue (#4A90E2) for trust and clarity.
• Slate Gray (#2A2E35) for professionalism and stability.
• Secondary Colors:
• Coral Pink (#FF6F61) to infuse warmth, excitement, and energy.
• Light Cream (#FFF3E0) as a soft, inviting base.
• Accent Colors:
• Aqua Green (#2ECC71) for freshness and vitality.
• Gold (#FFD700) for a touch of luxury and sophistication.
3. Typography:
• Clean, modern, and legible fonts that reflect professionalism, accessibility, and modernity.
• The typography should balance the playfulness of the colors with the trust and authority of the content.

Font Suggestions:

• Montserrat: A modern sans-serif font that feels clean and approachable while being authoritative.
• Poppins: Offers geometric simplicity and friendliness, making it highly readable and visually appealing.
• Raleway: Elegant and sophisticated, with a sleek modern touch, it conveys both professionalism and friendliness.
• Playfair Display: For accent text, this serif font adds a touch of elegance and credibility, perfect for headings or feature text.
• Lora: A contemporary serif that adds warmth and approachability, ideal for longer content pieces or informative sections.

4. Design Inspiration:
• Think of informative sites like lifestyle blogs or review sites that use clear and engaging logos.
• The logo should embody the theme of dating but in an informative and trusted way — not overly playful like dating apps, but welcoming enough for new users.
5. Usage:
• The logo should be versatile across web formats, mobile, and social media.
• It must retain clarity and recognizability when scaled down (e.g., for browser tabs or app icons).
6. Do’s:
• Incorporate the primary brand name in a way that’s easy to read.
• Experiment with the use of color gradients or modern techniques that enhance digital branding.
• Keep the design clean and balanced.
7. Don’ts:
• Avoid excessive complexity that may not translate well to small formats.
• Avoid overly trendy elements that could date the design quickly.

Deliverables:

• Full-color version of the logo.
• Versions for both light and dark backgrounds.
• Standalone icon or emblem (if applicable).
• A grayscale version for minimal branding needs.

Logo Text

The Absolute Dater

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colours outlines in the product description above

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Files