• A$110

• 46 designs

• 17 designers

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Mascot Design Brief

We are a frozen yogurt chain looking for a fun and specialised mascot that embodies our brand’s playful, creative spirit. Please avoid generic concepts, such as a frozen yogurt cup with eyes and legs—be imaginative and cute!

**Key Requirements:**
- **Creative & Fun**: We want a unique, full-body mascot that stands out and feels lively. Avoid common or overly simplistic ideas.
- **1D Style**: We love the minimalistic, 1D design style. The mascot should be playful but not so childish that it would deter adults from connecting with the brand. Try some unique styles like vintage and one-line etc we want to be unique
- **Incorporate Our Colours**: Our brand’s purple color must be incorporated into the design. We’ve attached an image of our store for reference on the exact shade.
- **Mascot’s Functionality**: The mascot should hold a Yo-Bar frozen yogurt cup in one hand and a small wooden spoon in the other.
- **Reflect Our Slogan**: Our slogan is “MAKE IT YOUR WAY.” The mascot should symbolise customisation or creativity, like a cupid with its arrow pointing the way OR a rhino with the horn as a frozen yoghurt swirl
- **Use of the Mascot's Head**: We plan to use the mascot's head with different facial expressions on our yogurt signs to indicate dietary preferences (e.g., vegan, gluten-free). Including this functionality will increase your chances of selection.

We’re excited to see your creative ideas and look forward to something cute, fun, and aligned with our brand!

Target Market(s)

Teens to people in 30s

Industry/Entity Type

Frozen Yogurt and Açai

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Full-Body Mascot: No head-only designs. The mascot should be a full-body character. Creative & Unique: Avoid common concepts like a generic yogurt cup with eyes and legs. Incorporate Purple: The mascot must include the brand's purple color. 1D Minimalistic Style: The design should be simple, fun, and approachable but not overly childish. Hold a Frozen Yogurt Cup: The mascot should hold a Yo-Bar frozen yogurt cup in one hand. Hold a Small Wooden Spoon: The other hand should hold a small wooden spoon. Reflect the Slogan: The mascot must symbolize the slogan "MAKE IT YOUR WAY," such as a cupid pointing an arrow to customize the yogurt. Head Usability: The mascot's head should be versatile, able to convey different facial expressions to indicate dietary preferences (e.g., vegan, gluten-free).

Nice to have

• Our logo, cute accessories like a Yo-Bar cap. Symbolism: Creative symbols or characters that represent customization (e.g., an animal, object, or figure like a cupid). Playful but Not Tacky: It should appeal to adults and kids but avoid being overly cute or childish. Expressive Features: A face or design that allows for easy variation in facial expression

Should not have

• A Frozen Yoghurt Mascot, Just an animal head, No Generic Frozen Yogurt Cup with Legs/Eyes: Avoid boring or overdone designs like a yogurt cup with basic cartoon limbs. Too Childish: While it should be cute, it shouldn’t be tacky or too childish to deter adult customers we want COOL.

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Files

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