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New brand of Beef Tallow. Label & carton design for BBQ enthusiasts
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This customer received 13 graphic designs from 4 designers. They chose this graphic design from Jose Loaiza as the winning design.
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A$110
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13 designs
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4 designers
Graphic Design Brief
We currently have a PET tub that will be clear, and a solid black lid. It will be 500gm in net weight and be used to store beef tallow. The brand will be under the Hugo Canning Co brand, and this has an existing logo. We want the ultimate design to be informed by some niche brands that operate in the BBQ and condiments categories. I also need a carton design for the beef tallow- two colour max. ***Note that the label dieline is upside down!
Updates
Went on vacation/holiday
Target Market(s)
BBQ Enthusiasts
Industry/Entity Type
Food, Consumer Goods
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Hugo Canning logo, all of the required labelling, Nutrition Information Panel (to be supplied), barcode, product attributes, a top of lid and wrap around label. Use of terminology such as 'Suet, Tallow, Beef Fat' which are the key indicators of the product. I also want it to reference that it is made in Papua New Guinea.
