Logo design, new mobile app and website for auto enthusiasts

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Logo Design Brief

Business Name: ShifDr (pronounced "Shifter")

ShifDr is an app for car enthusiasts to effortlessly join a group drive, stay connected with real-time location visibility, and communicate via a dedicated voice channel with drive participants. Our mission is to help create memorable driving experiences by fostering a sense of community through real-time communication and visibility. The app is designed to reduce the anxiety of planning group drives while increasing engagement and connections among car lovers.

Target Audience:
Our target audience includes car enthusiasts, particularly those passionate about classic, exotic, and performance vehicles. They enjoy organized drives, track days, and meetups to share their passion for cars. This group spans from young car lovers to seasoned drivers who appreciate the thrill of the road and the community around it.

Modern and Clean: We want the logo to feel fresh, bold, and contemporary, appealing to tech-savvy car enthusiasts. Avoid clutter or excessive detail.
Automotive-Inspired: Incorporate elements that subtly reference the automotive world. Consider car-related symbols such as steering wheels, gears, tires, or speedometers, but keep it minimal.
Dynamic and Energetic: The logo could convey location, movement, passion, and excitement, capturing the energy and thrill of driving.
Community-Oriented: While focusing on driving, the logo should also evoke a sense of connection and togetherness.

Target Market(s)

Car enthusiast that likes to get out and drive with others

Industry/Entity Type

consumer

Logo Text

shifdr


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • Work in a shift pattern like you would see on a shift knob for a manual gearbox in a car
Should not have
  • No car shape outlines, steering wheels, tires, or gear symbols. Do not callout or focus on the DR since it looks like 'doctor' and that doesn't fit.

Files
Download all files - 0.0 MB
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Saturday, October 19, 2024
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logo small
Saturday, October 19, 2024
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Saturday, October 19, 2024
Payments
1st place
US$150
Total
US$150

Project Deadline
25 Oct 2024 21:44:06 UTC
Language

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