• US$110

• 26 designs

• 13 designers

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Flyer Design Brief

IMPORTANT: This project will be scheduled for 7 days, but the design deadline is 4 days, as we need to provide 3 days for client to select their final choice.
Note: I will not accept any design which is more then 1 page.

ALSO IMPORTANT: We plan to request A SECOND PROJECT the winning designer also design a Capabilities Briefing Deck (ppt) Tri-Fold brochure (png or jpeg) and a Sources Sought Response Template (doc or pdf). If you cannot design in these various formats, we will engage an alternative designer that can.

Project Narrative for Federal Capabilities Statement Design
Our project seeks to create a Capabilities Statement, a single-page document (front and back) that acts as a powerful introduction to our company’s qualifications for federal contracting. In the world of federal contracting, this document is crucial for making a memorable first impression with potential government clients and partners. We’re looking for a clean, professional design that conveys authority, credibility, and clarity—qualities that are essential in securing federal contracts.
This Capabilities Statement will be used in various federal contracting settings:
1. Industry Events and Conferences: For distribution to government representatives and contracting officers.
2. Direct Outreach and Networking: A tool in initial discussions with federal buyers or partners.
3. Bid and Proposal Support: Often submitted as part of our responses to federal opportunities, to help us stand out among competing firms.
The design should achieve the following:
• Highlight Key Strengths: The design should bring attention to our company’s core competencies, past performance, and differentiators—sections that showcase why we’re uniquely qualified.
• Convey Trust and Professionalism: The aesthetic should reflect our commitment to high standards and reliability, with a straightforward, uncluttered layout that appeals to a federal audience.
• Facilitate Readability: Federal decision-makers often need to scan documents quickly, so the layout should make it easy to locate essential information (such as NAICS codes, past performance, and contact information) at a glance.
Tone and Style
We’re aiming for a federal, corporate look that conveys stability, expertise, and readiness to deliver. Think classic professional colors (blues, grays, whites) with modern typography. The overall feel should be one of competence and capability.
Creative Direction
• Key Sections to Prioritize: Core Competencies, Differentiators, Past Performance, and Corporate Data.
• Photography and Imagery: Subtle, industry-relevant graphics are welcome, but the focus should remain on the content.
• Balance of Text and White Space: Ensure ample white space for a clean look that doesn’t overwhelm the reader.
This Capabilities Statement will help decision-makers quickly understand our qualifications, see our history of success, and ultimately visualize our company as a trusted partner for federal projects.


Federal Capabilities Statement Content Outline
1. Header Section
o Company Logo: Prominently placed at the top.
o Company Name: Make sure this is bold and noticeable.
o Tagline or Mission Statement: Brief, impactful line about your company’s focus or mission.
2. Contact Information
o Primary Contact: Name, title, email, and phone number.
o Office Address
o Website URL: Link to your website.
o Additional Contact Details: Links to any relevant social media or federal business profiles (e.g., SAM, DSBS).
3. Corporate Data
o NAICS Codes: Primary and any secondary codes.
o PSC Codes: Product/Service Codes if applicable.
o Socio-Economic Status: E.g., SDVOSB, 8(a), Woman-Owned, etc.
o CAGE Code: Federal ID for contracting.
o Unique Entity Identifier (UEI): Replaces the former DUNS number.
4. Core Competencies
o Briefly outline the primary services and solutions offered. Describe what the company does best or specializes in, especially services relevant to federal needs (e.g., logistics, IT, construction, etc.).
5. Differentiators
o What makes your company unique or the best choice? Highlight specific strengths, innovations, or expertise that set your company apart, such as specialized technology, proprietary methods, or industry-specific certifications.
6. Past Performance
o Showcase a few relevant, recent projects or contracts that demonstrate your experience and success with similar requirements. For each:
 Client: Name or agency.
 Date: When the project was completed.
 Scope of Work: Briefly describe the project, services provided, and results.
 Value (optional): Dollar amount of the contract if permitted.
7. Differentiators (Unique Selling Points)
o Brief Descriptions: E.g., "First to market in biometric verification solutions for immigration control" or "Over 100 years of experience in logistics and transportation."
o Industry Certifications: Any specific industry certifications that reinforce your capability to meet federal requirements.
8. Additional Information (Optional)
o Awards or Recognitions: Any noteworthy achievements.
o Affiliations or Partnerships: E.g., industry partnerships or certifications.
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Visual Style and Design Tips for Designers
• Professional and Clean Layout: Use a clear, readable font and a balanced layout.
• Emphasis on Federal Feel: Simple, confident design elements—colors like blue, white, and grey can work well.
• Photos or Icons: Use images or icons sparingly to keep the design uncluttered but engaging.
• Organized and Easy to Scan: Each section should be clearly labeled, with headers standing out for easy navigation.

The business details are included in the attachment titled "Computers-at-Work-Comprehensive-Profile".

We've also provided several examples of Capabilties Statement designs, as well as supporting documentation that further explains the design of a Capabilities Statement (titled 8(a)_CapabilitiesStatement_508.

Reference Links:
www.vtechio.com
Note: The Capabilities Statement should be 1 page document.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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