• C$780

• 693 designs

• 261 designers

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Logo Design Brief

SOSA (save our species alliance), is a wildlife conservation brand / company. Everything we do, from our global expeditions / trips that guests can join or our apparel people can purchase or campaigns and projects we run for fundraising. All of what we do is connected to and contributes to a variety of our wildlife NGO partners. We want a more luxury / premium feel as most environmental orgs and brands come off “playful”. We want a clean minimalist and timeless look.
Our name “SOSA” stands as our primary branding. Where as as well as using our concept of a “Common Loon” (aquatic bird in Canada and USA) as the symbol that can be used in combination or stand alone.

We have just recently been presented with a new logo (attached) and we do like it. We just want to ensure we see variety of concepts before we solidify our identity and fill extremely sure about it.

The original logo was a “dodo bird” but due to wanting to transition to a premium feel and something people could wear confidently and a logo that needed to be more simple for embroidery etc

We changed to a Common Loon due to its elegance , widely symbolic of nature in America and Canada and storytelling to my childhood

Target Market(s)

Demo age 21-40, adventurers, nature and animal enthusiasts

Industry/Entity Type

Wildlife Conservation / expeditions & apparel

Logo Text

SOSA

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Common loon

Nice to have

• SOSA text logo, symbol of common loon used combination or stand alone. Premium luxury feel, simplistic, minimalist

Should not have

• Please not playful, environmental or NGO corporate feel.

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Files

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