• €110

• 164 designs

• 67 designers

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Logo Design Brief

We’re excited to launch a competition for the logo design of Mulberry Capital, a family-owned investment firm deeply rooted in heritage, growth, and forward-looking values. At the heart of this project is the mulberry tree, a symbol of resilience, continuity, and prosperity that reflects our family’s journey and aspirations.

The Story Behind Mulberry Capital
The mulberry tree is a treasured symbol in our family. It has moved with us across generations, representing stability and legacy. Originally planted by our grandparents, it serves as a living metaphor for their life savings, which we now invest in entrepreneurial ventures to secure the future for our children.

We envision this design celebrating the circle of life, where the tree provides fruit for future generations while honoring the roots that built this foundation. The design should bridge our family values of warmth and trust with the professionalism required in a B2B investment environment.

Design Requirements
Key Visual Element:
The mulberry tree (or its leaves and fruit) should feature prominently but in a modern, abstract style, distinct from the Mulberry fashion brand logo.

Aesthetic Style:
Contemporary and professional, suitable for B2B communications.
Reflects family warmth, trust, and heritage.
Incorporates nature-inspired details, emphasizing growth and resilience.
Color Palette:
Blues and greens for trust and vitality.
Warm tones like orange or yellow for optimism and energy.
Inspirational Brand Styles
We admire a mix of heritage and contemporary designs. Here are some styles to consider for inspiration:

Heritage Meets Luxury: The timeless sophistication of Hermès and Ralph Lauren.
Natural Elegance: The minimalist, nature-inspired style of Baobab Candles.
Modern and Approachable: The clean, inviting design of Casper (mattresses), Kinfill (sustainable cosmetics), Bombas (socks), and Hero Bread.
Each of these brands balances a connection to roots and legacy with sleek, modern aesthetics that appeal to today’s audience.

Applications:
The logo will be used across:

Stationery and business cards.
Digital platforms (presentations, website, etc.).
Marketing and client-facing materials.
The design must be versatile, scalable, and retain its clarity across formats and sizes.

Your Creative Opportunity
This is your chance to craft a visual narrative that intertwines family legacy and modern enterprise. Help us tell the story of Mulberry Capital: a brand grounded in the past but always looking forward.

We can’t wait to see how you creatively interpret our vision in a beautiful logo.

Target Market(s)

Target Audience: Other businesses (B2B focus) seeking funding, partnerships, or long-term investment relationships. Often works within sectors like tech, real estate, banks, renewable energy, or niche industries tied to family interests.

Industry/Entity Type

broader investment and financial services sector, focusing on wealth management, asset allocation, and entrepreneurial ventures. Family-owned firms are distinct from traditional private equity or asset management firms due to their emphasis on legacy, long-term planning, and preserving family values across generations.

Logo Text

Mulberry Capital (potentially with word Holding added)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must-Haves: Visual Element: A mulberry tree or elements (leaves, fruit, or roots) depicted in a modern, abstract style. Should clearly distinguish itself from the Mulberry fashion brand logo. Aesthetic Style: Professional, clean, and suitable for B2B communication. Warm and approachable, reflecting family values and trust. A balance of heritage and modernity. Color Palette: Blue and green for trust and vitality. Complementary warm tones like orange or yellow for optimism. Versatility: Scalable and functional across digital and print formats (stationery, business cards, presentations, and websites). Storytelling: Design should evoke resilience, legacy, and continuity, reflecting the circle of life and investment in future generations.

Nice to have

• Nice-to-Haves: Subtle Nature-Inspired Details: Abstract representations of the tree, leaves, or fruit that feel modern and sleek. Aesthetic Similarities to Inspirational Brands: Incorporate visual or thematic cues from admired brands like Baobab Candles, Hermès, Ralph Lauren, Casper, Kinfill, Bombas, and Hero Bread. Emotive Balance: The design could subtly incorporate optimism or innovation while maintaining professionalism. Dynamic Applications: Options for animations or adaptable elements for future digital use.

Should not have

• Not-to-Haves: Direct Copying: Avoid logos that too closely resemble the Mulberry fashion brand or other tree-themed designs. Overly Traditional Styles: The logo shouldn’t feel dated or overly intricate, compromising scalability and modernity. Excessive Complexity: Avoid cluttered designs or overly literal interpretations of trees or roots. Clashing Color Combinations: Avoid overly vibrant or mismatched tones that don’t align with the calm, professional, and warm aesthetic. Inconsistency: The design shouldn’t feel disconnected from the narrative of heritage, growth, and family investment.