• US$110

• 150 designs

• 11 designers

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Graphic Design Brief

Objective:
Design a humorous and rebellious logo inspired by the iconic “FK IT” stickman, integrating the company’s beaver mascot. The design playfully expresses the message “Fk this company” while incorporating a cellphone as a subtle act of defiance against the new “no cellphone at work” policy. This design should maintain a bold, cheeky, and relatable tone.

Design Concept:
1. Stick Figure Stickman:
• Inspired Pose: Based on the recognizable “F**K IT” stickman pose.
• Attributes:
• Cowboy Hat: Featuring an orange badge/logo for a branded, western-themed vibe.
• Boots with Spurs: Accented in bright orange to maintain brand consistency.
• Cellphone:
• Held confidently in one hand or used in an exaggerated manner (e.g., texting, scrolling, or talking).
• Symbolizes playful defiance of the workplace rule.
2. Beaver Mascot:
• Simple and playful silhouette.
• Positioned humorously to interact with the stickman, e.g., the stickman pushing, sitting on, or seemingly ignoring the beaver while focused on their phone.
3. Text Elements (Optional):
• “F**k the Beaver” integrated into the design subtly or boldly.
• Fonts should be bold, playful, and rebellious to align with the theme.
• Optionally, include the company name or tagline for further branding.

Visual Style:
• Color Scheme:
• Black and white for high contrast and simplicity.
• Bright orange accents on the cowboy hat badge, spurs, and optionally the cellphone for cohesive branding.
• Tone & Energy:
• Use dynamic lines to suggest movement and action.
• The stickman’s cellphone use adds a layer of humor and subtle defiance to the overall message.

Purpose:
• To create a lighthearted, relatable logo that resonates with employees and customers by humorously addressing the “no cellphone” policy while reflecting brand pride.
• Ideal for use on employee swag, branding, and promotional materials with an edgy tone.


Technical Requirements:
• Vector-based for scalability.
• Simple, bold design suitable for print, digital, and embroidery.
• Retain clarity and impact, even in smaller applications.

Target Market(s)

Employees who connect with the humor of the cellphone rule. • Customers and fans who enjoy the brand’s irreverent and playful personality.

Industry/Entity Type

Railroad • Transportation

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company Beaver mascot • Stickman Cowboy • Texas Mexican Railway Company logo • Boots w/ Spurs • cellphone

Nice to have

• Vibration marks • bandanna• orange safety vest

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Files

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