• US$150

• 441 designs

• 123 designers

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Logo Design Brief

We are looking for a logo for a new brand, that we are currently developing, in the area of personal protective equipment, also known as work safety equipment . Work safety equipment ( abbreviated as P.P.E.) is widely used in all activities and in almost all industries, to prevent workers from getting hurt at their jobs, or to provide the necessary comfort during activities in various challenging environments.
P.P.E. includes a large variety of products, ranging from safety shoes, to goggles , helmets, respirators, gloves, clothing..etc..etc.
The name of the new brand is RENDURA and it will be used mostly on safety shoes but also on other safety equipment items. We would need a logo design than suggest durability, resilience but also comfort and quality. We would like the logo to focus both on the RENDURA writing, but also on a distinct graphic element , that could be used as a free standing logo. Since we are going to use this graphic element also independently, it should fit well on the side part of a shoe.
We aim to emulate other industrial brands like UVEX, U-Power, Strauss, Diadora.....etc.. The symbols that we prefere, don't necessarily need to originate from the letter R, but should rather be abstract figures or symbols, that are clean , simple and easily recognisable, with a good fit on the side part of the shoes.
RENDURA is an industrial-utilitarian brand, gathering high quality safety products (mainly shoes) with a fresh and modern design, positioned in a medium-high price range. The products will be manufactured by selected factories from far east, that have the necessary technology and know how, to produce high quality articles and which are currently manufacturing for many high end industrial brands as well. The graphic logo in itself, doesn't have to suggest a specific meaning, as long as it looks cool and it fits well on the side of a shoe.
We aim for something along the lines of how the swoosh looks on Nike shoes, the panther on Puma, the Under Armour logo on their shoes...etc.

Target Market(s)

Craftsman and all types of workers in all industries

Logo Text

RENDURA

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo that can be put on the side of a shoe

Nice to have

• A logo which is simple , sophisticated and recognisable - suited to be used on the side of a shoe.