• C$150

• 375 designs

• 150 designers

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Logo Design Brief

We’re rebranding our real estate community to My First Keys and need a standout logo that reflects our fresh, welcoming approach. Our mission is to guide first-time and seasoned investors alike on their journey from “I’m curious about real estate” to confidently owning and managing rental properties.

The new logo should:

Convey a sense of unlocking potential (a key, door, or other imagery is welcome but not mandatory if you have a more creative idea)
Feel approachable and modern, appealing to novices yet professional enough for experienced investors
Work well in both digital and print, and be easily recognizable at smaller sizes (e.g., social media profiles)
Ideally utilize (or complement) a blue-to-magenta gradient or a cohesive palette that suggests energy and forward momentum
We want designers who are excited about creating a clean, minimalist look that captures the promise of “first keys”—that spark of possibility when stepping into real estate investing. If you love blending bold simplicity with a sense of community and growth, we’d love to see your ideas!

Target Market(s)

First-time real estate investors who need guidance, confidence, and community.

Industry/Entity Type

Real Estate / Investing / Education

Logo Text

My First Keys (or MyFirstKeys if it flows better).

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, minimal design. The logo MUST be able to be used as a mobile app Icon (without the words "My First Keys")Easily adaptable to small icons/merchandise (like a hat or profile pic).

Nice to have

• A subtle nod to unlocking potential (key/door imagery) or property. Modern, welcoming vibe that suggests forward momentum.

Should not have

• Overly detailed or corporate, stuffy designs. Cartoonish or gimmicky elements (e.g., giant “For Sale” signs). Excessive complexity (small text, intricate illustrations).