Project Elevate - Updating a Real Estate Logo

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This customer received 436 logo designs from 162 designers. They chose this logo design from sabina aiko as the winning design.
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I’m looking for a sleek, modern, and clean logo design that prominently features the letters ‘R’ and ‘T’ (for my name). The design should focus on simplicity and minimalism while maintaining a professional and sophisticated look. Since the logo will be used on apparel, it needs to be versatile, easily recognizable, and suitable for embroidery or printing. The overall style should feel timeless and polished, with an emphasis on clean lines and a modern aesthetic.
Target Market(s)
1. Primary Demographics: • Age: 30-55 years old. • Income Level: Mid-to-high income earners, professionals, or executives. • Family Status: Individuals, couples, and families seeking high-value homes or investments. 2. Geographic Area: • Sammamish and surrounding areas, including Redmond and Kirkland, with an emphasis on upscale neighborhoods. 3. Psychographics: • Values: Modern design, high-quality service, professionalism, and trustworthiness. • Interests: Real estate investments, community involvement, and homes that offer luxury, functionality, and lifestyle enhancements. 4. Behavioral Traits: • Seeking real estate experts with a personal and professional approach. • Prefers sleek, clean branding that exudes confidence and professionalism. • Likely to refer and engage with agents they feel are relatable and reliable.
Industry/Entity Type
Real Estate
Logo Text
Just a simple R and T, tied together in some way
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The R and T in my name must somehow work together, the problem with my most current logo is that the T is in front of the R.
Nice to have
- Simple, clean, modern, sleek, it will go on apparel. It has to be recognizable, it will need to work in Black and white
Should not have
- Not too busy