• A$150

• 253 designs

• 108 designers

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Logo Design Brief

Business Overview:
JQ Properties is a short-term property management company specializing in Airbnb investments, rental arbitrage, and interior design. Our tagline, “Mastering Short-Term Stays with Design, Systems, and Expertise,” highlights our focus on creating charming, well-designed spaces that offer seamless experiences for guests and property owners. Attention to detail is a core part of our brand.

Design Style:
We want a logo that is timeless, minimalist, and elegant. It should reflect sophistication and professionalism while keeping the design clean and straightforward. The logo should stand out through its thoughtful design rather than relying on busy elements or vibrant colors.

What We’re Looking For:

Simple and Unique: Avoid common real estate elements such as house shapes or rooftops. Instead, aim for a design that feels modern, distinctive, and refined.
Organic Shapes: Subtle organic or fluid shapes are welcome to reflect flexibility, growth, and openness, but they should remain understated and clean.
Black and White First: The initial design should be offered in black and white to emphasize simplicity and versatility. Later, I’d like to see optional color variations in dark sage/olive green, champagne, and light bronze for evaluation.
Logo Requirements:

Name: The logo should prominently feature “JQ Properties.”
Icon (optional): Consider a simple, abstract icon that complements the text. Organic or geometric forms are welcome but should not overpower the design or feel overly literal (e.g., no houses, rooftops, or keys).
Typography: Use a sleek, modern, and elegant font. Serif or sans-serif fonts are preferred, but they should remain timeless and legible.
Versatility: The logo must work in black-and-white and across different mediums, including digital (website, social media) and physical (stationery, signage).
Inspiration:
We are inspired by clean, minimalist branding trends from luxury design firms and boutique businesses. Think understated elegance that feels professional and sophisticated.

Deliverables:

Primary logo design in black and white for initial presentation.
Optional color variations in dark sage/olive green, champagne, and light bronze after approval of the primary design.
Variations of the logo (horizontal, vertical, icon-only).
File formats: PNG, JPG, SVG, AI (vector).
Additional Notes:
The logo should represent the core values of JQ Properties: quality, charm, and expertise. Keep the design simple yet impactful, with an elegant and timeless aesthetic. The black-and-white version should be versatile enough to work as the main logo, with tasteful color variations added later as options.

Target Market(s)

Property Owners, People who want to learn Airbnb Arbitrage

Industry/Entity Type

Real Estate, Interior Design

Logo Text

JQ Properties

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Font styles to use

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Look and feel

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Files

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