• US$150

• 168 designs

• 43 designers

---

Logo Design Brief

We need a logo design, color palette, typography, graphic elements and style guide for our cannabis retail dispensary store brand in Westchester County, NY (located in the City of New Rochelle), called “The Plantologist”. The idea is that our staff are each cannabis experts having decades of experience across all facets of the industry. Instead of “Budtenders” they are called “Plantologists” and can help any customer with their cannabis journey. Our dispensary store will focus on an immersive educational experience that guides the customer according to their unique tastes and requested level of interaction. The premise is akin to the movie “Matrix” - where there are 2 different colored pills correlating to the customer’s choice of how to navigate the shopping experience (physical and online). The customer will be able to choose if they’d like an immersive interactive and educational experience, a learning one-on-one consultative approach, or an in-and-out quick checkout scenario with zero to little interactions. Our high-tech systems and integrated process will make this easy and accessible for any type of customer - an experienced user or a newbie. We are planning on creating an interactive map of the store, brochures with floor plan, QR code turns the experience digital, and a full set of informative sections that cover cannabis terms, FAQ, questions you should ask, brands, types of products and how they are consumed, and more information on our brand. The brand vibe should be a mix of an Apple store with a holistic shop - minimalist and organic. Our team wants to marry the concepts of a high-tech environment with the comfort of feeling like you’re at "home." A dispensary deeply ingrained in the local community that welcomes anyone in.

Our mission is to “Inspire Curiosity and Discovery”

We'd like to include some concepts like: A magnifying glass, DNA strand, a leaf (cannot be a cannabis leaf because it is against marketing cannabis regulations in New York State), Blueprint-like drawings, science-based concepts

The branding colors we thought would look good would be purple, green, and gold/yellow. We aren’t sure of which shades yet, but have a starting point.

Logo Concepts:
- Magnifying Glass
- DNA Strand
- Abstract Cannabis Leaf (cannot be a cannabis leaf by New York State regulations)
- Science-based concepts
- Blueprint-type drawings


Brand Colors:
- Green
- Purple
- Gold/Yellow

Industry/Entity Type

Cannabis

Logo Text

The Plantologist

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Clean and minimalist logos

Should not have

• a Cannabis Leaf/Plant

---

Files

Download all files - 6.1 MB