Refresh
Pathfinder: New business marketing collateral
Winner
Want to win a job like this?
This customer received 52 logo designs from 25 designers. They chose this logo design from Maystro as the winning design.
Join for free Find Design Jobs
-
€110
-
52 designs
-
25 designers
Logo Design Brief
Pathfinder is a UK-based M&A advisory firm specialising in financial advice sector. The brand should be professional, clean, and welcoming, taking inspiration .....(see attached brief)
Target Market(s)
Owners of financial advice firms in the UK, typically male age 55 - 60 - not rich but comfortably well off.
Industry/Entity Type
Financial Services
Logo Text
See attached brief
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Sans Serif
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Minimalist & Clean – No clutter, modern, and high-end. Professional but Approachable – Balancing authority with accessibility.Consistent Branding – All materials should feel cohesive. Practical Fonts – Standard system fonts only for easy cross-platform use.
Should not have
- clip art or standard style logos
Files
DOCX
Pathfinder_Branding_Brief
Saturday, February 8, 2025
Payments
1st place
€110