MemberWorks Logo design and brand identity

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This customer received 321 logo designs from 134 designers. They chose this logo design from D -lara seen as the winning design.
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Logo Design Brief
I want a logo that is simple, 2 colored and not much different than what I have now. MemberWorks is a member management platform that can be customized to specific markets. The first market we are providing our solution to is the Catholic Church under the brand FireWorks and to YMCAs and Health & Wellness facilities under the brand MemberWorks. The 2 logos should be identical in font and design, but vary in color combinations as well as the preceding word mark design.
Target Market(s)
YMCAs, Health & Wellness Facilities, Catholic Churches
Industry/Entity Type
Health & Wellness
Logo Text
MemberWorks
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Blue and purple for MemberWorks logo and Orange and Purple for FireWorks logo. A logo that proceeds the word mark akin to the DesignCrowd logo is also a requirement.
Nice to have
- Please view the websites member.works and the website fireworks.church
Should not have
- Should not be busy or loud.