• C$150

• 201 designs

• 71 designers

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Logo Design Brief

We are developing a modern, professional logo for Pure HVAC Solutions, a North American HVAC company focused on acquiring and integrating high-performing residential and commercial HVAC businesses.

This is not a typical service provider. The logo must convey trust, professionalism, and scale. The primary audience includes HVAC business owners considering acquisition, as well as investors and commercial partners.

The design should be icon-based with a strong visual symbol that pairs well with the wordmark. Typography should emphasize the words "Pure HVAC" with "Solutions" presented on a smaller subline. The overall look should be clean and modern, not traditional or overly local. The logo must be balanced and versatile, suitable for use across digital platforms, printed materials, and vehicle wraps.

For color direction, use light blue or soft teal or green as the primary color to suggest cleanliness, air, and trust. Charcoal or soft gray can be used as a neutral accent to add strength and modernity. Avoid overly dark, saturated, or playful colors.

The design must feel credible across both Canadian and U.S. markets, avoiding regional references or clichéd HVAC imagery. The focus should be on clarity, scalability, and projecting a future-ready brand presence.

Audience-first positioning: roll-up acquisitions + investors



Company Overview (Investor & Acquisition-Focused):

Pure HVAC Solutions is a North American HVAC consolidator, acquiring and integrating high-performing HVAC businesses under one trusted, future-ready brand. With a focus on long-term value creation, operational efficiency, and modernized service delivery, our brand represents professionalism, innovation, and scalable growth.

Our primary goal is to attract:

Established HVAC business owners looking to exit or merge

Private equity investors or family offices interested in HVAC roll-ups

Commercial partners like property managers and real estate firms

We also maintain a consumer-facing layer for residential services, but that is not the primary target of our brand identity.



Logo Strategy – What It Must Convey:

Trust + Stability – We’re acquiring HVAC companies. Owners need to feel confident we’re solid and credible.

Innovation + Modernization – We're not just consolidating... we’re bringing in tech (smart systems, sensors, automation).

Professionalism + Scale – Think private equity brand with a service edge, not a local repair shop.

North American presence – Logo should feel at home in both Canadian and U.S. contexts (no overt cultural markers)



Logo Style Preferences:

Must-Have Features:

Icon-based or a strong monogram-style symbol (abstract, geometric, or conceptual)

Emphasize “Pure HVAC”, with “Solutions” as a smaller/secondary line

Works well in both horizontal and stacked layouts

Color Direction:

Light blue or soft teal/green as primary colors (fresh, clean, trustworthy)

Gray or charcoal as a neutral accent (adds strength and stability)

Avoid colors that feel too playful or “mom-and-pop”



Avoid:

Literal HVAC icons (snowflakes, fire, wrench) unless reinterpreted abstractly

Busy or overly stylized fonts

Any designs that feel like a local handyman service



Usage:

Website (investor-facing + M&A credibility)

Business cards and investor decks

Uniforms, vehicle wraps, company documents

Presentation to potential acquisition targets (this is huge)



Deliverables:

Full-color + monochrome versions

Horizontal and stacked variations

Transparent background + vector formats (AI, SVG, PNG)

Icon-only and wordmark-only options

Color chart

Target Market(s)

HVAC business owners considering acquisition Private equity investors and family offices focused on roll-up strategies Commercial partners such as property managers, condo boards, and industrial real estate firms Secondarily, residential clients (logo should still feel accessible but primarily business-facing)

Industry/Entity Type

HVAC (Heating, Ventilation, and Air Conditioning) Focus on commercial and residential services, maintenance contracts, and roll-up acquisitions

Logo Text

Pure HVAC Solutions

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon-based or abstract symbol paired with wordmark "Pure HVAC" as the dominant text with "Solutions" as a smaller subline Clean, modern typography Professional and scalable design that works across web, print, and vehicles Strong presence in both Canadian and U.S. markets

Nice to have

• Abstract or geometric visual reference to airflow, climate, or innovation (if done subtly) Flexibility in layout (horizontal and stacked versions) Icon that can be used standalone (e.g., favicon or social media profile) Slightly tech-forward visual identity

Should not have

• Literal HVAC imagery like flames, snowflakes, fans, or wrenches unless creatively abstracted Script, overly decorative, or novelty fonts Busy, cluttered, or old-fashioned elements Logos that resemble local handyman or mom-and-pop businesses Regionally specific symbols or flags