Vibrant Illustrated Map of 15 Sarasota Communities for Web Use
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This customer received 42 graphic designs from 13 designers. They chose this graphic design from artenlight A as the winning design.
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Graphic Design Brief
                            What I Need:
Original Artwork – This must be custom and artistic. Please don’t submit generic or Google-sourced Sarasota maps—I’ve seen them all.
Visual Style – I'm aiming for a colorful, modern design inspired by something like the LA Neighborhood Map (see attached). Playful, engaging, "artistic," and intuitive...something that is more eye-catching than accurate map. 
Web-Friendly Format – Should work well on a responsive website. Portrait layout is preferred, as your graphic should be readable on mobile as well as laptop/desktop.
Legend with Clickable Links – The 15 neighborhoods should be clearly labeled and paired with a legend that can be made interactive (I'll handle coding if needed).
Flexible Geography – The map does not need to be to scale. The 15 areas should maintain a general geographic relationship, but roads and boundaries don’t need to be exact. (See my attached sketch & example, LA Neighborhood map).
Connected Communities – All 15 areas should visually connect (except the 3 barrier islands), forming a unified map without excessive space between regions.
Eye-Catching Color Palette – No dull, dark, or overly muted tones. I'm aiming for something bright, artistic, and scroll-stopping.
What to Avoid:
Do not copy existing map designs.
Avoid disconnected floating neighborhoods or blank space between communities.
Avoid muddy, dull, or generic color schemes. My website is sarasotalifestyle.com. Please take a look for branding & placement of the map on the home page where you'll see my crude attempt at a map.
Why It Matters:
This map will be a centerpiece for user interaction and discovery on a high-traffic lifestyle site. The goal is to make visitors curious, informed, and inspired to explore these communities.
Next Steps:
If anything is unclear, please message me with questions. I’m looking for a designer who understands both the creative freedom of this project and the functional needs of a web-based community map.
Thank you—I look forward to finding the right creative partner.
                        
Target Market(s)
35-65+ who seek the tropical lifestyle (namely Sarasota, FL)
Industry/Entity Type
travel & tourism, real estate
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Upmarket
Requirements
Must have
- Please see the project description
 
Nice to have
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Should not have
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