• US$300

• 214 designs

• 76 designers

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Logo Design Brief

Project Overview: GutPops – Smart Probiotics on a Stick
GutPops is a revolutionary functional food concept that transforms how families support gut health—by delivering targeted probiotics and prebiotics through a frozen, great-tasting popsicle. Developed for both children and adults, GutPops merges cutting-edge microbiome science with everyday enjoyment, helping reverse gut dysbiosis and support whole-body wellness through a fun and effective delivery system.

The Innovation: Precision Delivery in a Frozen Form
At the core of GutPops is a breakthrough formulation that integrates:

Probiotic stabilization technology, enabling survivability of live strains during freezing and shelf life.

A precision-release system designed to transport active strains to the lower small intestine, where many systemic effects—including nutrient absorption, inflammatory regulation, and metabolic function—are most influenced.

A synergistic prebiotic blend that nourishes beneficial gut flora and helps reshape microbiome diversity in both children and adults.

Each GutPops formula is designed to target individual GI symptoms (e.g., bloating, constipation, irregularity) while promoting long-term microbiome resilience.

Gut-Brain Axis: More Than Digestion
Emerging research shows that the gut and brain are in constant communication via the gut-brain axis—a bidirectional network involving the vagus nerve, neurotransmitters, immune signaling, and microbial metabolites.

GutPops is formulated to support this axis by:

Promoting the growth of strains known to produce GABA, serotonin, and short-chain fatty acids, which influence mood, anxiety, and cognitive clarity.

Helping modulate the inflammatory signals that travel from the gut to the brain.

Supporting a balanced microbiome that plays a key role in mental resilience, focus, and emotional regulation—especially important in children, adolescents, and high-stress adults.

In short, GutPops doesn’t just benefit your belly—it supports the mind-gut connection and contributes to overall emotional and neurological well-being.

Brand Identity: Science Meets Play
The GutPops logo—a clean, approachable face with character—will anchor the brand across all touchpoints: the GutPops website, box packaging, and retail presentation. It communicates a balance of scientific credibility and child-friendly design.

Our brand voice is rooted in microbiome research, clinical innovation, and family wellness, while maintaining a fun, fresh aesthetic that appeals across generations.

Target Market(s)

Parents and children wanting to heal their gut bacteria so they have a healthy gut microbiome and avoid dysbiosis

Industry/Entity Type

Healthy Foods Industry - Good Popsicles for the stomach

Logo Text

GutPops

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bright but soothing colors.

Nice to have

• It would be nice if you could design the background as the box. So logo on a popsicle box design.